Our Shapes
Classic
Ageless denim with a classic fit, available in sizes 24-34
Petite
A shorter inseam for a personalized fit, available in sizes 24P – 34P
Tall
A longer inseam for a personalized fit, available in sizes 24-34
Plus
Flawlessly tailored to honor extended sizes, available in sizes 14W – 24W
Curvy
Because one size does not fit all, available in sizes 4-16
Maternity
Designed to grow with you through all stages of pregnancy, available in sizes 24-31
Plus Maternity
For mamas-to-be, but in extended sizing, available in sizes 14W – 24W
Our Fits
Skinny
- Sculpted through the leg
- Narrow at the ankle
- Slimming and sleek
Straight
- Roomy thigh and leg
- Slim or relaxed fit
- Perfect off-duty jeans
Flare
- Hugs thighs and butt
- Free-flowing lower leg
- Subtle to dramatic flares
Bootcut
- Slim-fitted waist
- Hugs thighs and butt
- Wider from knee down
Girlfriend
- Relaxed thigh and leg
- Hugs the waist and hips
- Tapered at the ankle
Crop/Capri
- Fitted through the leg
- Cropped above the ankle
- Snug and slimming fit
Wide Leg
- Regular fitted waist
- Wider from hip down
- Relaxed fit
Our Fabrics
BUTTER DENIM
The OG bestseller - Where it all began—the original Butter styles put us on the map with their unbeatable stretch and smooth-as-butter feel. Our Butter styles feel like jeggings that move with you and are sag-proof. You’ll never want to take off.
BETTER BUTTER
Elevated fabric, flawless fit - Premium fabric in a range of core and seasonal styles that looks and feels buttery soft. With substantial weight and rich texture, Better Butter styles exude an undeniable sense of quality, stretch, and luxurious comfort.
RE:DENIM
Feel good about what you wear - Sustainability meets an oh-so-comfortable fit and the perfect amount of built-in stretch. Crafted using REPREVE® premium fibers, sourced from 30% recycled plastic bottles and manufactured with 100% repurposed water.
VINTAGE DENIM
Character and soul that get better with age - Timeless mid-weight denim in a range of versatile washes with effortless details. The perfect blend of authentic style, lived-in softness, and a touch of stretch.
HYBRID DENIM
The best of both worlds – Denim is designed to be rigid in the front and stretchy in the back holds its shape, moves with you, and feels authentic all in one. Our hybrid denim is manufactured in limited quantities to reduce waste and excess inventory.
DENIM SHAPEWEAR
Flattering silhouette, designed to empower -Denim enhancers that lift and contour your curves. Booty lifting, waist cinching, thigh slimming...Little tricks to help you feel great and confident, no matter your shape or size.
Our Washes
How To Measure
WAIST
Using a measuring tape, measure the smallest part of your waist. Not too snug, not too loose.
HIP
Measure around the fullest part of your hips, make sure to keep the tape measure as horizontal as you can.
INSEAM
Measure straight down the inside leg from the crotch to the ankle.
BUST
Using a measuring tape, measure the widest part of your chest.
WAIST
Using a measuring tape, measure the smallest part of your waist. Not too snug, not too loose.
HIP
Measure around the fullest part of your hips, make sure to keep the tape measure as horizontal as you can.
CARE TIPS
- Turn garment inside out
- Wash in cold water with similar colors
- Do not bleach
Washing your jeans inside-out will help to preserve the denim's original color while exposing the part of the garment that needs to be cleaned the most to water and detergent.
DRYING TIPS
- Tumble dry low
- Iron on low heat
- Dry flat or hang dry
Following our drying tips is extremely important! Heat tears through our denim's spandex, wearing down the fabric and decreasing longevity.
TIP #1
Wait for five wears between washes. Yeah, you read that right- we want you to do less laundry! Fewer washes mean longer-lasting denim and conserving water for a better planet.
TIP #2
Ultra-soft denim loves a good hang-out! After you wash your jeans, make sure to let them hang dry before putting them in the dryer on low heat for five minutes.
TIP #3
Want to freshen up your denim between wears? Give your jeans a facial! Hang them up in the bathroom while you shower and the steam will work its magic.
TIP #4
If you get something on your jeans don't fret, we've all been there! Simply dab your denim with a wet cloth or use a dry brush to gently remove stains.
