TIP #1
Wait for five wears between washes. Yeah, you read that right- we want you to do less laundry! Fewer washes mean longer-lasting denim and conserving water for a better planet.
TIP #2
Ultra-soft denim loves a good hang-out! After you wash your jeans, make sure to let them hang dry before putting them in the dryer on low heat for five minutes.
TIP #3
Want to freshen up your denim between wears? Give your jeans a facial! Hang them up in the bathroom while you shower and the steam will work its magic.
TIP #4
If you get something on your jeans don't fret, we've all been there! Simply dab your denim with a wet cloth or use a dry brush to gently remove stains.